Project Overview
The fashion industry produces excessive waste due to single-use plastic and cardboard packaging. Many brands prioritize aesthetics over sustainability, leading to environmental harm and disposable packaging. Consumers, especially eco-conscious Gen Z and Millennial buyers, seek brands that align with their values of sustainability and artistic expression but struggle to find options that merge both seamlessly. Pop Top delivers artist-designed clothing in reusable paint cans, replacing wasteful plastic and cardboard packaging with a functional, collectible, and sustainable alternative.
