Project Overview
This campaign repositions WD-40 as a modern, multipurpose essential for a younger, creative audience. By highlighting surprising, everyday uses through playful visuals and social storytelling, the project shifts the brand from a tool for mechanics to a lifestyle-driven problem solver. Deliverables include a refreshed logo, bold color system, and platform-specific ads for Instagram and Facebook designed to boost engagement and redefine what WD-40 can do.
