Giving Tuesday & Annual Fund Campaign

Project Overview

This campaign was created to support the Club’s Giving Tuesday initiative and 75th Anniversary Annual Fund, with the goal of increasing donations, raising awareness, and strengthening community connection. Rooted in the message “When we believe in kids, they learn to believe in themselves,” the campaign highlighted key program areas such as education, health, and future readiness. The project included a full suite of deliverables across both digital and print platforms, including social media graphics, motion videos, a postcard, brochure, donation sheet, and promotional materials. Each asset was designed to maintain strong brand consistency while capturing attention through vibrant colors, bold typography, and real imagery of Club members. The campaign rolled out in phases leading up to Giving Tuesday, using countdown-style social posts to build anticipation, followed by day-of content focused on urgency and calls-to-action. Supporting print materials reinforced messaging and provided donors with clear, accessible ways to contribute.